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Sports Business Awards

Sports League of the Year

Journal - 05/13/2024
Major League Baseball The league instituted its new pace-of-play initiative to widespread praise. The efforts cut the average game time by 24 minutes and resulted in a faster, more exciting on-field product. Attendance was up nearly 10% across the league, with the...

Sports Event of the Year

Journal - 05/13/2024
Formula 1 Heineken Silver Las Vegas Grand Prix The F1 Grand Prix in Las Vegas brought more than 300,000 visitors to the city over four nights and delivered a spectacle that had not been seen before with an under-the-lights race on the Strip....

Brand Activation of the Year

Journal - 05/13/2024
Marriott x Manchester United Summer Tour (160over90) Marriott is a Manchester United sponsor, but had never activated the partnership in the U.S. until the July tour. In NYC, it transformed a retired double-decker red bus into a British-style pub, brought some Manchester United players, and...

Sports Breakthrough of the Year

ESPN Creative Studios/Beyond Sports: Toy Story Funday Football/Big City Greens Classic Take a pro sports game and transform it into a real-time animated version for kids. ESPN Creative Studio and Sony-owned Beyond...

Best in Sports Social Media

Journal - 05/13/2024
Atlanta Falcons Birds Eye View Series The series featured game footage captured from the interior of the roof at Mercedes-Benz Stadium. The  intricate post-production editing, including motion tracking for...

Deal of the Year

Journal - 05/13/2024
Inter Miami CF signs Lionel Messi The roots of this deal stretch to 2019, before Inter Miami had even begun playing. Team ownership’s years-long efforts to bring the Argentine superstar stateside have resulted in nothing short of a transformation for Inter Miami and...

Sports Sponsor of the Year

Journal - 05/13/2024
Ally After announcing in 2022 a five-year goal to reach equal spending on women’s and men’s sports, Ally is on track to accomplish the mark this year. A major sponsor of the NWSL, it executed two unique “SportsCenter” takeovers highlighting only women’s sports...

Sports Facility of the Year

Journal - 05/13/2024
Gainbridge Fieldhouse Gainbridge Fieldhouse recently hosted the NBA All-Star Game in Indianapolis, the culmination of a multiyear renovation project costing $362 million. Upgrades were made to every part of the building and included an outdoor plaza, which becomes an ice-skating rink in the winter;...

Agency of the Year: Brand Consulting

Journal - 05/13/2024
160over90 The agency’s work around the launch of Courtyard and Marriott Bonvoy’s “Ultimate NFL Fan Rooms” involved new team relationships with the Baltimore Ravens, Seattle Seahawks and New York Jets. 160over90 also created the hotel chain’s campaign around Manchester United’s U.S. tour. The agency...
Quote Of the day

We're trying to double revenue, we're trying to triple things, we're trying to quadruple things, five-times things, and it's working. It's literally working, but it'll take a few more years.

-- WNBA Commissioner Cathy Engelbert, on the league's ambitions over the next several years as it looks to capitalize on the momentum around women's sports. NBCNEWS.com, 5/12.
PODCASTS

SBJ Morning Buzzcast: May 13, 2024

Upfront week and sports is grabbing more of the...
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Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with...
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SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini....
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Sports Media Podcast April 24 Whos Up Whos Down

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

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Sports Media Podcast March 27 2024

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