Marketing and Sponsorship

Marketplace Roundup

Daily - 05/21/2024

In D.C., Michael Neibauer noted the Commanders "will play at Commanders Field" following FedEx in February deciding to “ cut short its naming rights deal ” for the team's stadium. However, the stadium will still be located on FedEx Way, as the Commanders have "not yet taken the step of...

Wilson inks Caitlin Clark as newest brand ambassador

Daily - 05/21/2024 | Morning Buzz - 05/21/2024

WNBA Indiana Fever G Caitlin Clark has signed a multiyear partnership with Wilson as an ambassador, and fans “across the globe will be able to snag products from her forthcoming signature basketball collection,” according to Vinciane Ngomsi of BOARDROOM. The only other athlete who has dropped...

LVCVA plans to proceed with sponsorship offer to Aces players despite WNBA investigation

Daily - 05/21/2024

A WNBA investigation “isn’t scaring the Las Vegas Convention and Visitors Authority away from following through" with its sponsorship offers to Las Vegas Aces players, according to Callie Lawson-Freeman of the LAS VEGAS REVIEW-JOURNAL. The LVCVA on Friday announced it will sponsor the 12 Aces...

Louis Vuitton taps Federer, Nadal for latest Core Values campaign

Daily - 05/21/2024

Louis Vuitton is “reviving its Core Values campaign” with Roger Federer and Rafael Nadal, according to Nicole Fell of the HOLLYWOOD REPORTER. The newly released campaign was shot by photographer Annie Leibovitz and features the tennis champions in a “rare off-the-court pairing, ascending to the summit of Italy’s...

Brooks launches first new global campaign amid streak as top running shoe brand in U.S.

Daily - 05/21/2024

Shoe company Brooks Running has kicked off its “first new global campaign in 25 years," which comes after "nine consecutive quarters of being the top running shoe brand in the U.S.” after overtaking Nike in 2022, according to Mark Wilson of FAST COMPANY. The ad, starring actor Jeremy Renner, features the...

PWHL, Barbie release new collection of branded apparel, accessories

Daily - 05/21/2024 | Daily - 05/21/2024

With the PWHL playoff finals underway, the league's Barbie partnership is "coming to life behind newly released apparel and accessories for women and girls,” according to Jon Springer of AD AGE. The items, with “empowering slogans like ‘Dream It. Do It’ and ‘Crushin’ Limits,’" were made available...

R&A, Fanatics ink retail and merchandising deal

Morning Buzz - 05/21/2024

The R&A and Fanatics have announced an exclusive, long-term omnichannel retail and merchandising partnership across The Open and AIG Women’s Open. The long-term deal, which covers ecommerce, event and physical retail as well as memorabilia and licensing rights, will offer fans the widest assortment of Open and AIG Women’s...

Explore Minnesota uses Edwards' remark for slogan

Morning Buzz - 05/21/2024

Minnesota's official tourism agency has a new unofficial slogan -- "Bring ya ass!" -- in reference to T'Wolves G Anthony Edwards ' postgame comment to TNT following the team's Game 7 win over the Nuggets Sunday, in which Edwards "encouraged analyst Charles Barkley to get his...

WTA partners with PIF on rankings sponsorship

Closing Bell - 05/20/2024 | Unpacks Lite Newsletter - 05/20/2024 | Unpacks Newsletter - 05/20/2024

The WTA has entered into a multiyear partnership with Saudi Arabia’s Public Investment Fund (PIF) that will see PIF become the first ever title sponsor of the WTA Rankings and, according to a news release, the two organizations work together to “expand existing initiatives and develop new opportunities...

TaylorMade not changing ad campaign featuring Scheffler amid arrest

Daily - 05/20/2024

TaylorMade is “sticking with” its recent advertising campaign featuring No. 1-ranked golfer Scottie Scheffler despite his arrest Friday , according to Jon Springer of AD AGE. A TaylorMade spokesperson on Friday said that there were "'no plans to change anything’ about its ad strategy for the PGA Championship." Springer noted...

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Quote Of the day

If you want to buy into East Coast bias, you have every reason to buy into ESPN's East Coast bias watching that game. How about some impartiality here? I was embarrassed for ESPN.
-- Former ESPN host Dan Patrick, on the network's coverage of Pacers-Knicks -- which skewed heavily toward the Knicks, especially in Game 7. N.Y. POST, 5/20.

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Marketing and Sponsorship

Marketplace Roundup

Wilson inks Caitlin Clark as newest brand ambassador

LVCVA plans to proceed with sponsorship offer to Aces players despite WNBA investigation

Louis Vuitton taps Federer, Nadal for latest Core Values campaign

Brooks launches first new global campaign amid streak as top running shoe brand in U.S.

PWHL, Barbie release new collection of branded apparel, accessories

R&A, Fanatics ink retail and merchandising deal

Explore Minnesota uses Edwards' remark for slogan

WTA partners with PIF on rankings sponsorship

TaylorMade not changing ad campaign featuring Scheffler amid arrest

SBJ Morning Buzzcast: May 21, 2024

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