Olympics

Brands might be better off doing their own thing than being one of many fish in a mega sporting event

Unpacks Newsletter - 05/21/2024

Some years ago, when I was managing a highly recognized national baseball sports marketing program for eight or nine years (it was a long time ago), which received mega earned media converge with client identification and message points, the client told me, “Arthur, you’re doing a great job, but the...

Police raid Milan-Cortina HQ in sponsor inquiry

Closing Bell - 05/21/2024

Italy’s financial police raided the headquarters of the 2026 Milan-Cortina Games local organizing committee today "as part of an investigation into alleged irregularities over the way digital sponsors for the games were selected" as well as "the hiring of employees by the foundation." The organizing committee said it provided...

Bulleit Frontier Whiskey to sponsor swimming trials

Weekend Rap - 05/19/2024

Bulleit Frontier Whiskey has signed on to be a Centennial Partner of the Olympic swimming trials, which are presented by Lilly. After years in Omaha, the trials moved to Indianapolis and will be held in Lucas Oil Stadium, marking the first time they've been held in an NFL...

NBC names daytime hosts for its Paris Game coverage

Daily - 05/16/2024

NBC's daytime hosts for its Paris Games coverage includes Rebecca Lowe, Craig Melvin, Ahmed Fareed, Damon Hack and Mike Tirico “pulling double duty along with his prime-time hosting duties,” according to Richard Deitsch of THE ATHLETIC. Paris is six hours ahead of N.Y. and nine ahead of L.A. and...

New study highlights economic impact of Paris Games

Daily - 05/16/2024 | Unpacks Newsletter - 05/16/2024

A new economic study released by Games organizers suggests at least a $7.3B impact on the Paris region from hosting the Olympics and Paralympics later this year. The study, done by the University of Limoges Centre for Law and Economics of Sport, offers that estimate...

USA Fencing adds Hilton as sponsor

Morning Buzz - 05/16/2024

Hilton has signed onto a multiyear sponsorship to be the official hotel partner of USA Fencing, becoming the sixth sponsor the national governing body has added this year. Financial terms of the deal were not disclosed. USA Fencing CEO Phil Andrews negotiated the deal directly with...

Netflix to air three new IOC documentary series

Closing Bell - 05/15/2024

Starting in July, Netflix and the IOC will air three new documentary series, including one on U.S. gymnast Simone Biles . The other two series will cover men's basketball and sprinters. "Simone Biles: Rising" will feature four 45-minute episodes following her journey after Tokyo. Considered...

Paris Organizing Committee CEO sees Paris Games on pace for small profit

Daily - 05/15/2024 | Daily - 05/15/2024

Paris Organizing Committee CEO Étienne Thobois said that the Paris Games are “running to budget,” with organizers "expecting to at least break even, a stark change compared to previous summer Games,” according to Connor O'Halloran of ESPN.com. The past two Olympic Games suffered “significant financial losses.” Rio 2016...

U.S. Sailing expands non-endemic sponsor roster ahead of Paris, with an eye on LA28

Marketing Newsletter - 05/14/2024

It’s an Olympic year, so NGBs are looking to expand their sponsor rosters leading up to the Paris Games. Eric Krasnoo, U.S. Sailing's SVP/partnerships and memberships, said his organization has added a quartet of new nonendemic sponsors in Samsonite, Sextant Wines, GoPro and Polar Beverages (for nonalcoholic seltzers,...

P&G unveils brand focus during Paris Games

Morning Buzz - 05/14/2024

With 72 days to go until the start of the Paris Olympics, TOP sponsor P&G unveiled its marketing and in-store campaigns as well as some on-the-ground services it will provide athletes during the Games. P&G will use more than 30 of its brands in the lead...

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Quote Of the day

If you want to buy into East Coast bias, you have every reason to buy into ESPN's East Coast bias watching that game. How about some impartiality here? I was embarrassed for ESPN.
-- Former ESPN host Dan Patrick, on the network's coverage of Pacers-Knicks -- which skewed heavily toward the Knicks, especially in Game 7. N.Y. POST, 5/20.

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Olympics

Brands might be better off doing their own thing than being one of many fish in a mega sporting event

Police raid Milan-Cortina HQ in sponsor inquiry

Bulleit Frontier Whiskey to sponsor swimming trials

NBC names daytime hosts for its Paris Game coverage

New study highlights economic impact of Paris Games

USA Fencing adds Hilton as sponsor

Netflix to air three new IOC documentary series

Paris Organizing Committee CEO sees Paris Games on pace for small profit

U.S. Sailing expands non-endemic sponsor roster ahead of Paris, with an eye on LA28

P&G unveils brand focus during Paris Games

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