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Tuesday
January 6, 2009
Vol. XV --- No. 74
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MOST VIEWED STORIES
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TOP STORIES
Data Shows Shift In Cable Viewership In '08

Exclusive data reveals some interesting shifts among cable sports network viewership in ‘08, and while these numbers are always to be taken with a grain of salt, they do offer a glimpse into some consumption habits. Versus saw the biggest viewership bump among cable sports nets in both total-day programming and primetime, up 20.2% and 23.6%, respectively, from a year ago, and so they will have a story to offer Madison Avenue. Speed Channel also saw double-digit growth in '08. Among the ESPN-branded nets, ESPN and ESPN2 are still overwhelmingly drawing the largest amounts of total viewers, but after solid growth for the family of networks over the years, only the flagship experienced gains in '08. The big conundrum for execs in Bristol is the future of ESPN Classic, which saw nearly a 30% drop in both total-day and primetime viewership.

Carl Pohlad Remembered
Longtime Twins Owner leaves mixed legacy that brought Minnesota two World Series titles, threats of relocation and contraction.

Ain't No Party Like A West Coast Party
Fiesta Bowl thriller earns 11.6 overnight, best-ever BCS rating for a non-title game for Fox.

Kick Save
Hicks, Gillett granted extra time to repay loans, but doubt still surrounds Liverpool's future.

Lights, Camera, Action 
ESPN, NBC see ratings gains for NFL primetime games; Fox tops all nets with 10.5 average.

Running With The Big 'Boys
Mavs, NBA plan to shatter records, host at least 100,000 fans for '10 All-Star Game.

Change Of Serve
Appeal of modeling, fashion helps bring Jelena Jankovic back to IMG for representation.

Ready To Rumble?
Will UFC's efforts to educate decision makers finally help legalize MMA in New York?

The Real Housewives Of Daytona
TLC set to launch reality TV series surrounding the ladies behind NASCAR's finest.


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LATEST NEWS
Lonn Trost defends Yankees' offseason spending
McCann Erickson to produce MLB Network ad creative
ESPN to air first game from new Cowboys stadium

 
RESOURCE CENTER
 
QUOTE OF THE DAY

"George Steinbrenner doesn’t pay a lot of attention to many people, and George Steinbrenner paid big attention to Carl Pohlad.”

-- Former Twins Exec VP & Treasurer Clark Griffith, on late Twins Owner Carl Pohlad
(KFAN-AM, 1/5).

 
THE DAILY STAT
TOSTITOS FIESTA BOWL RATINGS TREND
YR
NET
RAT.
TEAMS
’08
Fox
7.7
WVU-
Oklahoma
’07
Fox
8.4
Boise St.-Oklahoma
’06
ABC
12.9
Ohio St.-
Notre Dame
’05
ABC
7.4
Utah-
Pittsburgh
’04
ABC
8.5
Kansas St.-
Ohio St.
 


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