Nearly 500 attendees were present for two days of SBJ Tech Week content, featuring TED-talk-type presentations, panel discussions and multiple networking sessions at The Times Center in New York City on March 6-7.
1/12
Tian Pei, Roblox’s head of sports partnerships; SBJ’s Jenn Azara; Beyond Sports co-founder and CEO Sander Schouten; and Fabric co-founder and CEO Saul Garlick discussed fan experience technology and younger generations.
Photo: marc bryan-brown 
2/12
Sarah Hirshland, CEO of the U.S. Olympic & Paralympic Committee, spoke about hosting a Summer Games in the new era of technology.
Photo: marc bryan-brown 
3/12
NFL Chief Information Officer Gary Brantley described the success of optical tracking technology in the league’s testing.
Photo: marc bryan-brown 
4/12
Brooklyn Sports & Entertainment Chief Digital Officer Keia Cole emphasized setting parameters for the data on which large language models are trained.
Photo: marc bryan-brown 
5/12
Tom Andrus, AXS president of North America, gave a presentation about ticketing technology.
Photo: marc bryan-brown 
6/12
USTA Chief Technology Officer Paul Maya, alongside the NHL’s David Lehanski, noted that innovation can differentiate an organization from its competitors.
Photo: marc bryan-brown 
7/12
Julie Souza, AWS’s head of sports, global professional services, with IBM’s Elizabeth O’Brien, described the company’s auto-generated play-by-play for Bundesliga.
Photo: marc bryan-brown 
8/12
Richard Felton-Thomas, ai.io COO and director of sports science, spoke about using AI in scouting.
Photo: marc bryan-brown 
9/12
Juan De Jesus, Next League chief strategy officer, and Christopher Benyarko, NBA EVP of direct-to-consumer products, technology and operations, highlighted the tech that is changing how fans find and consume content.
Photo: marc bryan-brown 
10/12
The Times Center provided plenty of room for attendees to network: Libby Magnuson of Amazon Just Walk Out, Eric King of the Sacramento Kings and Leslie Kinkade of Lava 11.
Photo: marc bryan-brown 
11/12
Sam Pepper of Omaha Productions; Saul Garlick and Julie Zwissler of Fabric; and Alex Tyner of Omaha Productions.
Photo: marc bryan-brown 
12/12
Vernon Martin of MLB, Christian Abbonizio of Genius Sports and Sara Hoblik of MLB.
Photo: marc bryan-brown PREVIOUS
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