Ohio State has created a new role in its athletics department that will "oversee digital communications for the school's football recruiting department, which includes a nine-person creative team," according to Tom Knox of the COLUMBUS BUSINESS FIRST. Only a "few other powerhouse football programs" have a position similar to OSU's Dir of New & Creative Media. Social media outlets currently "divvied up by a variety of staffers will be coordinated by the new hire." Twitter, Facebook, Snapchat and Instagram are "directly referenced in the job posting," which also states the job pays $45,000-55,000. The role will be a "hybrid" technology and marketing position. The idea for the job "gained momentum at the end of the season" when OSU Dir of Player Personnel Mark Pantoni showed Exec Associate AD/Administration Martin Jarmond "some of the new tactics competing football programs are using to connect with recruits." Jarmond: "It's really a marketing thing -- telling the story of Ohio State football in a professional way with 16-, 17-, 18-year old kids" (BIZJOURNALS.com, 3/11).
