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Back With More Swag: Mariners Release Latest Batch Of Humorous Team Promos

The Mariners yesterday launched their annual series of commercials that will run throughout the season on local and regional TV. One ad called "K-Swag" shows a fictional marketing team coming up with a new image for 3B Kyle Seager, while in "Mirror Images," 2B Robinson Cano is stunned to see a reflection of hitting coach Edgar Martinez in a clubhouse mirror. "Clubhouse Questions" depicts three new Mariners players peppering P Felix Hernandez with questions, while "Nellie's AutoGlass" features a commercial-within-a-commercial, showing RF Nelson Cruz has opened his own auto glass repair business. The team collaborated with Copacino+Fujikado, Seattle, on the creative (Mariners). YAHOO SPORTS' Mark Townsend noted the "coolest part" of the Cruz commercial is that people who dial the phone number mentioned will "actually get a recorded message from Cruz followed by a home run highlight." It is "those types of details that turn good commercials into home runs" (SPORTS.YAHOO.com, 3/16).

SHOW ME THE FUNNY
: In Seattle, Ryan Divish wrote the ads, as in previous years, are "very well done and try to be humorous in nature." While the team's four top players -- Hernandez, Cruz, Cano and Seager -- have their "own separate commercials," the ads are "filled with cameos of other players and coaches and staff" (SEATTLETIMES.com, 3/16). MLB.com's Greg Johns wrote Mariners fans likely will "get a chuckle from the reappearance of Martinez ... complete with a throwback reference to his famous 'light bat' commercials that were actually part of a local Seattle advertising series in the 1990s." Additionally, team insiders "will appreciate the end" of the Hernandez spot, which has longtime clubhouse assistant Pete Fortune "bidding goodnight to Hernandez as he departs in royal fashion" (MLB.com, 3/16). In Tacoma, Bob Dutton wrote it is "always a spring highlight when the Mariners unveil their new television commercials." This year's batch is "predictably charming" (THENEWSTRIBUNE.com, 3/16). SEATTLEPI.com's Adam Lewis wrote, "If only the Seattle Mariners were always as good as their commercials." In addition to the four ads, the team also released a "collection of outtakes" (SEATTLEPI.com, 3/16).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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