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People and Pop Culture

Going Off The Grid: Execs Name Most Marketable Athlete, Best Team Logo

"Going Off The Grid" is a weekly survey of sports execs and personalities offering their thoughts on a handful of pressing (and trivial) issues in sports and pop culture. This week, execs share their thoughts on the most marketable athlete in sports and who they would choose to sing the National Anthem.

  • LPGA Senior VP/Tournament Business Affairs & LPGA Properties Ricki Lasky
    – Likes to work out to Megan Trainor, Bruno Mars and Rihanna.
  • Nationwide Senior VP/Marketing Mike Boyd
    – Favorite book is "When Pride Still Mattered: A Life Of Vince Lombardi."
  • ECAL Americas VP/Sports Sales John Lambrides
    – Favorite Pandora station is "Stephane Pompougnac Radio."
  • EverSport Media co-Founder & CEO Wayne Sieve
    – Reads to his two daughters nearly every night.
Going Off The Grid

Best team logo? Pick to sing the National Anthem? Most marketable athlete? Choice of airline? App you can't live without?

Lasky		 Yankees Alicia Keys Stephen Curry and Jordan Spieth The one that gets me from point A to point B the quickest LPGA Now

Boyd		 Arizona State Lady Gaga Peyton Manning and Dale Earnhardt Jr. American ESPN

Lambrides		 Cowboys Alicia Keys Roger Federer Delta MapMyRun

Sieve		 The PCL El Paso Chihuahuas David Bowie Stephen Curry Southwest Yelp

Do you want to get your thoughts in the Grid? If so, shoot an email to jperez@sportsbusinessdaily.com.

ADDITIONAL SECTIONS
PODCASTS

SBJ Morning Buzzcast: April 18, 2024

NBC Olympics’ Molly Solomon, ESPN’s P.K. Subban, the Masters and more

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Molly Solomon, who will lead NBC’s production of the Olympics, and she shares what the network is are planning for Paris 2024. Later in the show, we hear from ESPN’s P.K. Subban as the Stanley Cup Playoffs get set to start this weekend. SBJ’s Josh Carpenter also joins the show to share his insights from this year’s Masters, while Karp dishes on how the WNBA Draft’s record-breaking viewership is setting the league up for a new stratosphere of numbers.

SBJ I Factor: Gloria Nevarez

SBJ I Factor features an interview with Mountain West Conference Commissioner Gloria Nevarez. The second-ever MWC commissioner chats with SBJ’s Ross Nethery about her climb through the collegiate ranks. Nevarez is a member of SBJ’s Game Changers Class of 2019. Nevarez has had stints at the conference level in the Pac-12, West Coast Conference, and Mountain West Conference as well as at the college level at Oklahoma, Cal, and San Jose State. She shares stories of that journey as well as how being a former student-athlete guides her decision-making today. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
SBJ TV

Sports Media Podcast March 27 2024

29 mins

Sports Media Podcast March 27 2024 The Big Get John Smoltz

12 mins

SBJ I Factor Gloria Nevarez

22 mins

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