House Hunters: New HTS Ad Campaign Promotes Realtor.com

Home Team Sports is rolling out an ad campaign around its RSNs’ NBA programming with Realtor.com. The campaign is unique in that HTS produced the creative that includes three light-hearted spots that includes Celtics F Gordon Hayward and his wife discussing what they look for when buying a house. Realtor.com previously had partnered with HTS in ’17 with a campaign centered on the MLB trade deadline. The spots will run in multiple markets on TV, via streaming and in highlights. “Both the agency, Ocean Media, and the client, Realtor.com, saw value in our ability to create custom spots that resonated with our passionate home team audience,” said HTS Exec VP Craig Sloan. “This campaign created a seamless transition when Realtor.com shifted focus from MLB to NBA.