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Marketing and Sponsorship

V8 Supercars' DJR Team Penske Secures Multi-Million Dollar Backing From Shell

Supercars institution DJR Team Penske has "secured multi-million dollar backing from its oldest partner for an all-out assault on the V8 title" next year, according to Mark Fogarty of the SYDNEY MORNING HERALD. Fuel and lubricant company Shell "will return as the title sponsor of the team," founded by Dick Johnson in '80, in a multi-year deal that "reunites one of the most successful alliances in Australian touring car racing history." Along with the signing of Supercars driver Scott McLaughlin, who will replace Scott Pye alongside this year's recruit Fabian Coulthard, "Shell's big-money support will underpin DJR Team Penske's declared ambition to become a championship contender" in '17. It will be the "first time the team has had the same primary sponsor since American racing legend Roger Penske bought a controlling interest in Johnson's operation last year." Starting next year, both McLaughlin's and Coulthard's DJR Team Penske Ford Falcon FG Xs "will run under the Shell V-Power Racing banner" (SMH, 10/3).

SBJ Morning Buzzcast: January 27, 2025

Start you morning with Buzzcast with Austin Karp: Super Bowl LIX is set. Can the Chiefs 3-peat? Will Fox set a viewership record? Plus, the NBA has great success in Paris, but will its new All-Star Game format work? TGL brings us Tiger vs Rory and the NFL coaching/GM hiring cycle gets closer to a finish.

Bank of America’s Jessica Reif Ehrlich, National Research Group’s Jay Kaufman and the highs and lows of CFP National Championship game viewership

On this week’s pod, co-hosts Austin Karp and Mollie Cahillane look into the CFP National Championship game’s surprising numbers and what may be next for the expanded tournament. The duo is then joined by Bank of America’s lead media analyst Jessica Reif Ehrlich to talk about how Wall Street is seeing Netflix’s place in the sports landscape and how ESPN’s Flagship project fits in. Later in the show, Jay Kaufman of NRG drops in to provide deep insight into sports media consumption data and patterns.

SBJ Presents: ONE Championship Co-Founder and Group President Hua Fung Teh Sponsored by ONE Championship

Explore ONE's explosive growth worldwide and the upcoming event in Denver, ONE 168.

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