Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Colleges

Fox Sports adds Auburn to rights list

Auburn University will double its multimedia rights revenue in a new deal with Fox Sports that was announced last week.

The Tigers’ new 10-year agreement with Fox’s growing collegiate properties division guarantees them $120 million, industry sources said. Fox would not comment on financial specifics. Auburn will have additional opportunities to benefit financially if Fox’s sales hit certain thresholds.

The school’s previous deal with IMG College averaged a little more than $6 million a year.

“Fox Sports will allow us to grow our brand nationally and enhance our brand value,” Auburn Athletic Director Jay Jacobs said. “The entire Fox Sports team has proven how much they believe in Auburn throughout this entire process.”

Auburn represents another significant addition to the portfolio for Fox’s collegiate properties group. The media giant is in the final stages of a new 15-year, $150 million multimedia rights deal with Michigan State that will be announced in the coming weeks. Auburn and Michigan State join Georgetown, Southern California and Villanova as Fox properties.

The loss of Auburn also stands out as another setback for IMG College, which in recent months has lost the rights at Auburn, UCF and Villanova.

In the new deal, Fox picks up Auburn’s rights for corporate sponsorship, the Tigers’ radio network, hospitality, in-venue signage, social media integration, promotional activities and intellectual property rights, as well as other inventory.

“Auburn is a tremendous addition to Fox Sports’ elite portfolio of college multimedia partnerships,” said Kyle Sherman, president of Fox-owned Home Team Sports. Fox’s collegiate properties are a division of HTS. “We look forward to connecting brands into the power of the Auburn community, and acting on the shared vision for what we will build together to create value.”

Jacobs and his new partners at Fox said they’ll also look for ways to drive Auburn content to Fox Sports South and Fox Sports Southeast, which reach 13 million homes throughout Alabama, Georgia, Kentucky, Mississippi, North Carolina, South Carolina and Tennessee.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Journal/Issues/2016/03/14/Colleges/Auburn-Fox-Sports.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Journal/Issues/2016/03/14/Colleges/Auburn-Fox-Sports.aspx

CLOSE