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How the Power Five conferences rank

The following shows the MVPindex’s highest-ranking men’s basketball programs in each of the top five conferences. MVPindex scores are calculated with a proprietary algorithm measuring an athlete’s digital brand value in three areas — reach, engagement and web conversation — which are then ranked against their peers.

Rank Conference MVPindex score average* Total Facebook likes Total Twitter followers Total Instagram followers
  SEC 0.683 13,452,557 4,351,456 2,164,752
1 Kentucky 0.821 1,570,606 533,261 202,733
2 Florida 0.785 2,234,222 381,009 240,580
3 Tennessee 0.736 1,067,933 448,418 231,227
4 Alabama 0.733 2,293,700 658,647 346,030
5 Auburn 0.702 834,471 357,204 47,264
  Big Ten 0.663 11,205,495 3,217,268 1,431,050
1 Wisconsin 0.866 1,521,720 487,715 269,952
2 Michigan 0.830 2,010,822 594,119 135,586
3 Ohio State 0.763 2,883,921 311,204 371,287
4 Michigan State 0.756 770,083 322,855 119,629
5 Indiana 0.720 319,121 112,705 55,992
  Big 12 0.618 5,125,155 2,061,538 606,702
1 Oklahoma 0.788 1,258,650 503,096 151,527
2 Kansas 0.728 691,319 313,975 119,564
3 Iowa State 0.710 281,300 193,192 29,509
4 West Virginia 0.686 251,314 201,746 34,046
5 Baylor 0.637 146,779 152,525 79,142
  ACC 0.586 6,972,537 2,547,459 919,850
1 Florida State 0.883 530,003 180,335 197,488
2 Notre Dame 0.768 1,042,299 391,564 63,449
3 North Carolina 0.750 1,123,601 502,855 26,676
4 Duke 0.721 867,716 159,793 48,502
5 Miami 0.713 787,225 84,095 150,325
  Pac-12 0.575 4,229,767 1,416,755 1,189,897
1 Oregon 0.757 1,791,691 300,271 624,840
2 UCLA 0.659 379,853 127,830 162,367
3 Washington 0.658 478,909 127,906 87,461
4 Utah 0.636 263,281 111,253 89,167
5 Arizona State 0.590 329,233 181,494 27,043

* Based on a 30-day average, through March 7.
Source: MVPindex

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