Sports Facility Naming Rights Directory
SBJ's data encompasses a wide array of facility naming-rights deals, spanning from the major leagues to the minors, collegiate sports and practice facilities.
Events and Attractions
Sprint to Finish
The 16 host cities for the 2026 World Cup hope the event's business impact will be felt long after it concludes.
This Week’s Issue
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Steps To Gold
Motion capture tool VAMA helps athletes fine-tune their performance.
Glass Test
NBA's relationship with ASB GlassFloor deepens with "Athletes Lab."
Family Matters
NFL agents Edy Lawson-Jackson and Samira Jackson are dynamic duo.
Exposure Value
NCAA official sponsors earned $213M during men's, women's tourneys.
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EVENTS
Quote of the Day
What’s special about the Derby is certainly the confluence of sports, entertainment, fashion, food and so much more that it brings to life. It delivers much more of a cultural moment in a can’t miss event beyond sports.NBCUniversal CMO of Television & Streaming Jenny Storms, on why the Kentucky Derby has become one of the company's tentpole events.
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