We asked for your opinions and once again you delivered, weighing in on the people, stories and issues that define the sports industry. Among the highlights of the 12th annual SBJ/SBD Reader Survey:
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Protests and policies: Social issues were front and center. Players’ use of the national anthem to bring attention to social issues was identified as the second-biggest story of the year. While LeBron James was identified as the most intriguing athlete, Colin Kaepernick came in second in voting. And three-fourths of readers were onboard with the NBA’s decision to pull next year’s All-Star Game from Charlotte over North Carolina’s LGBT policy.
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Silver shines: NBA Commissioner Adam Silver was singled out as the most effective commissioner and the most intriguing sports executive.
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Mixed signals? Readers identified the NFL as one of the three hottest sports properties, but also identified the league as one of three sports properties headed in the wrong direction.
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Not cutting the cord: Ninety percent of readers said their household has a traditional pay-TV subscription, virtually unchanged from last year’s survey. Nearly an identical amount said they have a nontraditional TV subscription as well, such as Netflix and Hulu.
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A little bird told me: Readers chose Twitter as the most effective social media platform for engaging sports fans.
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The beautiful game: Soccer is the sport most often played by readers’ children. And, staying on topic, readers said one-sport specialization is the biggest threat to youth sports.
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Betting on L.A.: Readers were bullish on Los Angeles, with nearly two-thirds predicting that the city will win the right to host the 2024 Summer Olympics.
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The survey was conducted online from Oct. 17 to Nov. 4. As with our previous surveys, Turnkey Sports & Entertainment handled the technical aspects and tabulated the votes.
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The highlights shown through the links below are only the top vote-getters, and results have been rounded. It’s noted when readers had the option to make multiple choices on select questions.
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MEDIA, MARKETING AND SPONSORSHIP
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