Rob Schaefer

Cristiano Ronaldo has invested in Whoop and will take on an ambassador role for the leading wearable tech provider. Ronaldo and Whoop founder/CEO Will Ahmed announced the partnership in an Instagram Live video this morning. Terms of the investment were not disclosed. Ronaldo,...

Sphere Entertainment Co. has closed an acquisition of immersive audio developer HOLOPLOT for an undisclosed sum. HOLOPLOT will remain based in Berlin and now operate as a wholly owned subsidiary of Sphere Entertainment. The companies first began working together in 2018, when Sphere Entertainment initially invested...

Sportradar has won the betting data and audiovisual streaming content rights to UTR Sports’ UTR Pro Tennis Tour, a circuit for aspiring professionals. Beginning in January 2025, Sportradar will apply its artificial intelligence and computer vision technology to 20,000 PTT matches per year as part of a multi-year...

When GOLFTEC president and CEO Joe Assell noticed his seatmate wearing an Honors Course-branded hat on a flight, it sparked a serendipitous exchange. “Not only does it mean you’re a golfer, it means you’re a golfer that plays nice places,” Assell told SBJ. “I made a...

The United Pickleball Association, the joint venture between the PPA Tour and Major League Pickleball, will bring its world championships to the Dallas-area Brookhaven Country Club this November under title sponsorship by Lapiplasty. Scheduled from Nov. 3-10, the showcase will include the MLP Playoffs, DUPR Collegiate...

Through its joint venture TitletownTech , Microsoft and the Green Bay Packers have agreed to help fund a new AI Co-Innovation Lab at the University of Wisconsin-Milwaukee that is launching as part of a broad AI-focused investment package in southeast Wisconsin . President Joe Biden and Microsoft...

The Association of Pickleball Players is launching a new tournament this October exclusively for female participants with title sponsorship from the Ohio State Univ. Comprehensive Cancer Center ( Arthur G. James Cancer Hospital and Richard J. Solove Research Institute). Called the APP Women’s...

The Oklahoma City Thunder are livening the atmosphere at Paycom Center this NBA postseason with rail-affixed LED pendants from CrowdSync Technology . CrowdSync installed around 1,000 pendants across 30 upper-level sections of Paycom Center for the second round of the playoffs – which begins Tuesday night with...

Tanner Maddocks, grew up in awe of the talents of Caleb Williams and Josh Allen as an aspiring Division I quarterback in Fleetwood, Pennsylvania. Searching for methods to mold himself in the shape of his idols, he barked up every tree, regularly seeing a specialized trainer in Boston...

Dizplai has reached an agreement with World Archery and its production partner QTV to provide graphics for World Archery broadcasts. The graphics – which are designed for both 16x9 broadcast and social media use – will include real-time scores and stats, display fans’ online posts and underpin...