MLS and the U.S. Soccer Federation today will announce a new licensing partnership with '47 Brand, a sports lifestyle company that creates branded headwear, apparel and accessories. Terms of the deal were not disclosed. Looking to grow internationally, '47 Brand will expand into soccer, launching this platform prior to the '15 FIFA Women’s World Cup.
Per the terms of the agreement, '47 Brand will offer U.S. Soccer-branded headwear and apparel, non-soccer socks and gloves through online and retail channels both in the U.S. and abroad. For MLS, the company will offer league-branded apparel including headwear, scarves and gloves. '47 Brand currently has licensing agreements with the NFL, NHL, MLB, NBA and more than 900 colleges.
