Pac-12, AT&T Ink Long-Awaited U-Verse Distribution Deal

The Pac-12 and AT&T yesterday announced that U-verse will now carry Pac-12 Network, Pac-12 Bay Area and Pac-12 L.A. AT&T also will become the exclusive wireless provider for the conference's venues. The sponsorship will see AT&T provide the Pac-12 with wireless and wireline services, and will grant the company marketing rights at all of the conference's events including championships ( Pac-12 ). The deal will "expand" Pac 12 Networks' reach, as AT&T had 5 million TV subscribers at the end of June. Meanwhile, DirecTV "continues to sit on the sidelines" ( VARIETY.com, 9/7 ).