Adam Stern

Adam Stern joined Sports Business Journal in 2012 and currently covers motorsports and fighting. A graduate of Virginia Commonwealth University, he has won multiple writing awards and his experience includes work as executive editor for VCU’s newspaper, as well as an internship with the Washington Times. BEATS: NASCAR (Cup Series, Xfinity and Truck Series); IndyCar; Formula 1; NHRA; Rallycross. Fighting (UFC, boxing).

Feature Story

Daytona Concessionaire Planning For Food Promotions Tied Into On-Track Breaks

Daily / Friday, February 24, 2017

NASCAR’s Drive For Diversity program marks a milestone with some major reasons for optimism but plenty of work still to do

Journal - 05/13/2024

When Rajah Caruth took the checkered flag at Las Vegas Motor Speedway in March, it represented a monumental moment for NASCAR during a celebratory year. On top of Caruth becoming just the third Black driver in NASCAR national series history to win a race, his victory...

TKO Group beats analyst expectations, raises guidance amid strength from UFC, WWE

Closing Bell - 05/08/2024

TKO Group beat expectations on top and bottom line in the first quarter of 2024 and is raising its full-year guidance accordingly, fueled by a new relationship with Netflix and allayed investor concern over the future of Vince McMahon and UFC’s antitrust lawsuit. The umbrella company of...

F1 tops NASCAR in viewership with Miami GP

Closing Bell - 05/07/2024

While not quite an apples-to-apples comparison, F1 beat NASCAR in weekend viewership for what is thought to be one of the first times in history with the third edition of the Crypto.com Miami Grand Prix. ABC got 3.1 million viewers for the race portion of Sunday’s broadcast...

Prime Video, WBD confirm Earnhardt signing for NASCAR coverage

Daily - 05/07/2024

Amazon Prime Video and Warner Bros. Discovery today are formally confirming they have signed Dale Earnhardt Jr. in separate broadcast deals to become part of their NASCAR booth talent starting in 2025. Earnhardt had revealed earlier this year that his deal with NBC Sports had expired and...

NASCAR could change rules to let France family member buy into team

Daily - 05/06/2024 | Unpacks Newsletter - 05/06/2024

NASCAR floated the possibility of changing a clause in its charter system that would allow a member of the France family to buy into a team, but the idea may be scrapped after receiving pushback, according to sources. The sides have been in talks to strike...

Stock Answer: One way Blank decided Home Depot could boost its business was to sponsor a NASCAR team

Journal - 05/06/2024

Arthur M. Blank had not yet joined the NFL world when he went looking for a new way to deepen customer loyalty to The Home Depot, only to have a Pro Football Hall of Fame inductee convince him that the best way to do so was with a NASCAR...

Motorsports properties envision the competitive future of electric and hybrid vehicles

Unpacks Newsletter - 05/08/2024 | Journal - 05/06/2024

M otorsports properties such as NASCAR, IndyCar and Formula 1 are trying to keep up with shifting demand for fully electric and hybrid vehicles as they envision how the technologies could work their way into race cars and in...

Paramount, Duracell, AmEx headline F1 Miami sponsors activations

Unpacks Newsletter - 05/03/2024

As the first day got underway at the F1 Crypto.com Miami Grand Prix, another slew of sponsors unveiled their activations for the big race at the Hard Rock Stadium course (SBJ covered a spate of earlier activations this morning). ...

Google Chrome promoting AI products at Miami GP

Closing Bell - 05/03/2024

Google Chrome is using its partnership with McLaren Racing to pull off marketing promotions around artificial intelligence during F1 Miami weekend. The tech titan’s web browser brand enlisted Colombian rapper Maluma to shoot a music video that uses sounds from the engine of McLaren’s race car to...

Sponsor activation picking up ahead of Miami GP

Morning Buzz - 05/03/2024

Sponsor activation is picking up the pace heading into the first day of the third edition of the F1 Crypto.com Miami Grand Prix. TAG Heuer, an official sponsor of Red Bull Racing, has teamed up with U.S. apparel brand Kith to launch a new edition of...

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