Alex Silverman

MLS reached outside the sports industry to find the latest addition to its C-suite, hiring former finance and healthcare marketer Radhika Duggal to serve as its new CMO. Duggal, who started at MLS in late March, came to the league after serving in the...

In July 2022, Canadian sports nutrition brand BioSteel signed an eight-year deal worth nearly $14 million annually to become the official sports drink of the NHL and NHLPA. It was the biggest sports marketing investment to date in a portfolio that already included deals with...

Peer-to-peer payment provider Zelle will be the presenting partner of LAFC’s loyalty program and a premium guest entrance at BMO Stadium under a three-year, top-tier sponsorship agreement with the MLS club. The VIP entrance on the south side of the venue will be known as the Zelle...

Sports streaming service FloSports has agreed to a multiyear renewal of its partnership with the ECHL, the minor hockey league that sits below the AHL in the North American professional system. Under the extension, FloSports will continue to offer more than 1,000 live games each...

Fanatics Collectibles will have exclusive rights to produce Premier League trading cards and stickers beginning in June 2025 under a new multiyear deal with England's top-flight soccer league. Specific terms of the agreement were not disclosed. The deal reunites the EPL with Topps, a brand acquired...

Long before Atlanta United or Mercedes-Benz Stadium existed, Arthur M. Blank had a vision. While in Aspen, Colo., at a conference hosted by longtime private equity giant Forstmann Little & Co. during the mid-2000s, he pitched MLS Commissioner Don Garber on bringing a team to Atlanta. MLS...

CAA Sports is turning to the man behind Alex Ovechkin’s enviable endorsement earnings to help its stable of high-profile hockey clients find new off-ice earning opportunities. The firm’s hockey division, led by agents Pat Brisson and J.P. Barry, has hired David Abrutyn as its first global chief business...

Visa plans to leverage the Inter Miami brand in key international markets under a new multi-year sponsorship deal with the MLS club. The agreement, terms of which were not disclosed, designates Visa as the club’s official international payment services partner and entitles the brand to use...

U.S. Soccer has added two new C-Suite execs, hiring Carlos Kuri as Chief Legal Officer and Lisa Buckingham as Chief HR Officer. Kuri previously worked for SXSW conferences and festivals, serving as Chief Strategy Officer & General Counsel. In a prior role with Red Bull...

U.S. Soccer and the Mexican Football Federation are withdrawing their joint bid to host the 2027 FIFA Women’s World Cup. The two national governing bodies will instead shift their focus on a bid to host the tournament in 2031. With Mexico and the U.S. out of...