Joe Lemire

NASCAR fans will soon have their first opportunity to place live, in-race microbets through a new commercial deal between AI-powered predictive analytics company nVenue and Amelco, a sports betting provider that has worked with sportsbooks such as Hard Rock, SimpleBet and BetSaracen. The rollout of nVenue’s micro-betting markets into...

Queens Park Rangers’ season went poorly for more than four months, with the League Championship club sitting squarely in the relegation zone deep into January. QPR soon turned its season around, however, after a change in leadership. The club won 10 times and added five...

MLB began sharing hitters’ bat tracking publicly for the first time today with data from all 2024 games with plans to update daily. The new Statcast leaderboard is hosted on league-owned Baseball Savant, and its data is collected via five 300 frames-per-second Hawk-Eye cameras trained on home...

As part of an expanded partnership between Atlético de Madrid and Chiliz, the blockchain creator of the Socios fan token, audience engagement platform LiveLike has developed an experience to enable users to access token-linked opportunities directly in the LaLiga club’s official app. This is the first such implementation outside...

The NWSL has partnered with WSC Sports for its automated video highlight solution. As the top women’s soccer league in the U.S. bolsters its media presence through its new media rights deals -- CBS Sports, ESPN, Amazon’s Prime Video and Scripps Sports are all carrying...

Reebok wants consumers to create truly personalized digital sneakers, using artificial intelligence to imprint photo memories on shoes — from soul to sole. The new feature starts on Instagram where users send @ReebokImpact a direct message with a photo. Technology partner Futureverse...

Formula E has named digital services firm Infosys as its official digital innovation partner in a three-year partnership to drive in-race insights, fan engagement and sustainability efforts. Infosys, whose prior sports projects are primarily in pro tennis, is developing an AI-powered fan customer data platform for Formula...

Cast Iron Media has developed a tech-driven media platform to support ad sales and placement in live-streamed sports. The new product, called The Foundry, seeks to provide an end-to-end solution, from sales leads to orders to ad placement and billing. “While streaming in concept had been around...

Hexis, an AI-powered personalized sports nutrition app, has raised a $2M pre-seed funding round co-led by athlete-driven venture firm Apex Capital and by Rasmus Ankersen ’s Sport Republic, an investment group with controlling interests of soccer clubs in England, France and Turkey. “Their...

Manchester 62 FC, a football club based in Gibraltar, announced a $20 million angel investment from U.S.-based private equity firm Monstranamus to support the club’s mission to be a leader in promoting research on concussions and CTE risks in sports. Manchester 62 FC is a partner of...